Media and Technology Management Selected Issues:

Technology-Driven Presentation Modes in Digital Communication

(Master - SS '20)

C. Wellbrock

2 SWS, 6 CP

Fridays, 12:30 - 5:30 pm, selected session dates see below

Location: HS XXIII (WiSo-Building)

Start: Apr. 24, '20

Held in English

Mandatory Pre-Assignment due Apr. 09, '20, 11:00 - see below

Course Description and Background
Digitization in general and Information Technology in particular have significantly influenced the way people and institutions communicate. This course targets new presentation forms and modes, ranging from emojis and GIFs to augmented reality (AR) and virtual reality (VR), and discusses their characteristics as well as their economic, political and communicative effects (such as communication quality and customer valuation).

In this course, students will receive a research question regarding digital presentation modes; they will be asked to answer this question in the form of a graded presentation and a graded short academic paper.

Learning objectives are the following: students learn and practice how to answer an academic research question on their own. This includes the identification of an appropriate research method, carrying out the research and presenting it both orally and in written form.

Dates
Apr. 24 (mandatory kick-off), May 15, May 29, Jun. 19, Jul. 03 all '20 – max 4 sessions
Mandatory Pre-Assignment - due Apr. 09, '20, 11:00 am
Briefly present and discuss a research paper of your choice, that deals with digital presentation modes (i.e., the way content is presented in digital communication) that you find particularly noteworthy. The paper must have been published in an academic journal.
In your discussion, briefly summarize the research question, the method(s) applied and the main findings of the paper in your own words. In a second step, explain why you find this paper interesting and/or relevant.
Formal requirements:
- No more than 750 words (excluding references), Times New Roman 12pt, 1.5 line spacing
- Send your pre-assignment as an e-mail attachment (pdf file) from your sMail-account to both christian.wellbrock <at> uni-koeln.de AND lpuechel <at> uni-koeln.de.
- Please make sure that you include your name and your matriculation number on the top of your document.
- The file name should be Lastname_DPM_PA .
- Cite your sources in a proper scientific way, add a reference list (not included in 750 word limit).

Grading
- Pre-Assignment (10%, individual) - due April 09, '20, 11:00 am via eMail from your sMail-account to both christian.wellbrock <at> uni-koeln.de AND lpuechel <at> uni-koeln.de .
- Graded (group) presentation (40%, individual grade).
- Graded (group) paper (50%, individual or group grade), paper due on Jul. 17, 11:00 am – details in the Kick-Off session
All grading elements have to be passed in order to pass the course.
"Alle Prüfungselemente müssen mindestens bestanden sein."

Required Course Registration starting from Jan. 22, '20, until Apr. 09, '20, 11:00 am

A successful registration for the examination requires

(1) an MTM-Master-Account [Additional Privacy Policy],

(2) online registration HERE [Additional Privacy Policy] for THIS course, AND

(3) a signed application form in our mailbox, Pohligstr.1, 50969 Cologne

On Apr. 09, '20, we will forward the participant list to KLIPS / WiSo-PA, which will allow you (only those registered for the course) to register for the examination. After that you can and must register for the examination by Apr. 11, '20. We will send those of you registered a reminding eMail to your sMail account.

Notwendige Veranstaltungsanmeldung beginnend ab 22. Jan. '20, bis 09. Apr. '20, 11:00 Uhr

Eine erfolgreiche Anmeldung erfordert

(1) einen MTM-Master-Account [Zusätzliche Datenschutzbestimmungen],

(2) Online-Anmeldung [Zusätzliche Datenschutzbestimmungen] für die Veranstaltung

(3) unterschriebenes Anmeldeformular in unserem Briefkasten, Pohligstr.1, 50969 Köln.

Am 09. Apr. '20 leiten wir die Teilnehmerliste an KLIPS / WiSo-PA. Daraufhin können und müssen Sie sich selbst bis zum 11. Apr. '20 für die Prüfung anmelden. Wir werden den für die Veranstaltung Angemeldeten eine Erinnerungsmail an ihr sMail Account senden.
 

For registration-related questions, please contact christian.wellbrock <at> uni-koeln.de from your sMail account.