MTM:
Enterprises, Markets, and Strategies (EMS)
(Master 12 CP - SS '20)
(ONLY
MTM MSc WiSo PO 2015 or MTM MeWi-Master PO 2015)
C. Loebbecke
4 SWS
Mondays, 2:00-5:30 pm, selected Mondays plus additional assignments (see below)
Location: We go digital (alias: let's walk the talk!)
Start: April 20, '20 at 2:00 pm -- meeting online!
Exam (Klausur): July 13, '20, 2:30 pm -- !!!Grading policy /grading elements to be adjusted due to Corona!!!
Held in English
Grading / Credit Points
60-minute exam on
July 13, '20, 2:30 pm, accounting for 100% of the grade.
To be adjusted due to unforeseen digital teaching and
student engagement throughout the teaching period.
Further Information and Course Material
IMPORTANT: WE WILL HEAVILY ADJUST DELIVERING THE COURSE AND THE GRADING DUE TO THE NEED TO DISTANCE / DIGITAL TEACHING -- IT SHALL NOT BE TO YOUR DISADVANTAGE!
HOWEVER, WE REQUIRE
that you register for the course by April 9, 11:00 am!
This will allow us to customize the course to the number of students (it is an
additional offering of the EMS lecture in the SS) and engage students
throughout the teaching period
We provide most course-related material (slides, literature list, exercises,
links, etc.)
partially before the first session to those who are registered for the course.
Additional material and tasks will be made available at the beginning of the
course time slots.
We will introduce the course as a whole in
the first session. As all courses will be taught via Zoom (let us hope for good
networks and servers), at the first course session on April 20, you should all
be acquainted with Zoom. We will check with you, via eMail, ahead of time. If
needed, we will have a test session for the software.
Pre-Assignment due
Apr. 09, '20, 11:00 am via eMail
Read
(1) Caves, Chapter 14,* and
(2) Knee et al., Chapter 6,**.
Summarize those chapters (do not summarize the complete books, i.e., do not just
copy book abstracts!) in about 250 words each and add another 250 words on how
you expect and reason the two chapters represent similar or contrasting lines of
argument regarding the specific case of 'making money as content provider in the
era of Netflix and Amazon Prime'. Apply scientific writing style with correct
literature referencing (see our website) IN THE TEXT, not with footnotes; no
"ibid.", consistent formatting!
*
Caves, R. (2002) Creative Industries: Contracts Between Art and Commerce,
Harvard University Press, Cambridge, MA, US.
**
Knee, J., Greenwald, B., Seave, A. (2009) The Curse of the Mogul, Penguin Group,
New York, NY, US.
As soon as you use at least
one reference, you must provide ONE proper reference list for the complete
assignment.
Literature Review
Assignment
due May 20, '20, 11:00 am
via eMail from your sMail account, see subject line
and file name rules below
Task
Summarize Loebbecke, C., Picot. A. (2015)* in about 200 words (use your own words, do not copy the abstract).
Find two academic
papers from a journal that is ranked A+ or A in the VHB JourQual 3 list, published earliest
in 2016 and investigating ONE (both the same) of the many bullet
points in Loebbecke and Picot (2015) in the context of MTM (media, information
goods, telecom services) - NOT SUITABLE are papers that investigate topics
(platforms, marketing, advertising, customization, etc.) concerning physical
goods.
For each of those two papers, provide a short insight how (research
method & data collection) it investigated the topic of the bullet point,
what it found (their finding / result from applying their method), and if
and why it confirms or disconfirms the reflections of Loebbecke and Picot (2015) (2 x 200 words).
* Loebbecke, C., Picot. A. (2015) Reflections on Societal and Business Model Transformation arising from Digitization and Big Data Analytics: A Research Agenda, Journal of Strategic Information Systems, 24(3), 149-157.
Formalities
Have your name, Matr. Number, sMail address, study program and begin of program (1st master semester) on top of each page; then continue typing, NO cover sheet!
Times New Roman 12 pt, single-spaced
Scientific writing style - no jokes, no slang, hardly any passive voice
References IN THE TEXT (no footnotes), avoid "ibid., cf. etc."
Two general ways of referencing in the text: EITHER "Mueller and Miller (2013) argue that ...." OR "Customization is helpful only for blue products (Mueller et al. 2011)". The second fake examples expresses that Mueller et al. 2011 said that, no need to repeat it in you text. Never first names, never initials of first names, never titles or roles (CEO of ..., Professor xyz), never titles of sources (in his chapter titled ...), BUT author names are ALWAYS followed by the year. Ideally, you do not switch too often between the two styles, but that is the advanced level.
Consistent format (including spacing) - one empty line before a new section, task, and / or the reference list,
Page numbers of references only for word-by-word citations
Complete reference list (all references cited in your text sorted by last name of the first author), formatted appropriately with all required information per source (see mtm.uni-koeln.de).
Delivery
From your sMail account, please send ONE eMail with ONE non-protected word file to claudia.loebbecke <at> uni-koeln.de AND to denis.niederle <at> uni-koeln.de, 2 pages max all inclusive.
eMail subject line: EMS12-LitRev-Lastname
File name: EMS12-Litrev-Lastname.doc(x)
Do not forget the hyphens (no underscore!) - no spaces, no 'Umlaute', no marks/accents, no nothing in filenames - regardless how you spell your name in real life !
Final Assignment
due July 01, '20,
11:00 am
via eMail from your sMail
account, see subject line and file name rules below - tbd. whether we will need a signed paper version
Task
Name a company from the content or the telecommunication sector (minimum 100 employees) and select one product / service [50 words]
and
Name types of players in each of their 'Five Forces' (Porter) and then analyze - per force - how you expect to the force to impact your company's mid-term (3-5 years) market success / profitability. Use some of the analytical concepts introduced in class (see may also want to google Besanko (et al.) author(s) of a text book titled "Economics of Strategy" published by Wiley. Make sure that you write to the point having the direction of the causal effect in mind. Write 5 times regarding "force --> your company's market sucess", do not spend time or words on explaining the force etc. Any analysis explaining the impact is HIGHLY welcome. [5 x 250 words, self drawn (!) conceptual figures welcome!]
Reflect your company's strategy (for the product / service chosen) against suggestions from literature regarding big-data-based business model innovations - refernce pointer will be provided on May 21 (remind me, if I forget) [250 words]
Two pieces of advice:
Do not judge / evaluate the company and its strategy, "do not think or feel", but please ANALYZE
Very basic facts on the company are sufficient for the assignment, maybe only name and product/service if you think I know them -- take them from the press, wikipedia, the company website, or the like -- grading will be on YOUR ANALYSIS, neither on the data nor on the findings/ the results of your analysis! Grading will be based on your DERIVING / illustrating your insights form your analysis.
Formalities
Have your name, Matr. Number, sMail address, study program and begin of program (1st master semester) on top of each page; then continue typing, NO cover sheet!
Times New Roman 12 pt, single-spaced
Scientific writing style - no jokes, no slang, hardly any passive voice
References IN THE TEXT (no footnotes), avoid "ibid., cf. etc."
Two general ways of referencing in the text: EITHER "Mueller and Miller (2013) argue that ...." OR "Customization is helpful only for blue products (Mueller et al. 2011)". The second fake examples expresses that Mueller et al. 2011 said that, no need to repeat it in you text. Never first names, never initials of first names, never titles or roles (CEO of ..., Professor xyz), never titles of sources (in his chapter titled ...), BUT authoring names are ALWAYS followed by the year. Ideally, you do not switch too often between the two styles, but that is the advanced level.
Consistent format (including spacing) - one empty line before a new section, task, and / or the reference list
Page numbers of references only for word-by-word citations
Complete reference list (all references cited in your text sorted by last name of the first author) formatted appropriately with all required information per source (see mtm.uni-koeln.de).
Delivery
Deadline July 1, '20, 11:00 am
Send from your sMail account ONE eMail with ONE non-protected word file to claudia.loebbecke <at> uni-koeln.de AND to denis.niederle <at> uni-koeln.de; check here later what form of a signed 'Eidesstattliche Erklärung' and whether paper copies will be required
eMail subject line: EMS12-Final-Lastname
File name: EMS12-Final-Lastname.doc(x)
Do not forget the hyphens (no underscore!) - no spaces, no 'Umlaute', no marks/accents, no nothing in filenames - regardless how you spell your name in real life!
Grading / Credit Points
Grading will be based on
- 10%:
Pre-Assignment:
literature summary
due
Apr. 09, '20, 11:00 am
- 15%: Literature Review Assignment, due
May 20, '20,
11:00 am (see above)
- 25%: Final
Assignment,
due on
July 01, '20,
11:00 am
(see above)
- 20%: Exercises during the course
- 30%: Final exam 60-minute exam on
July 13, '20, 2:30 pm, accounting for 100% of the grade.
To be adjusted due to unforeseen digital teaching and
student engagement throughout the teaching period -- same as for EMS 6 CP
students.
It is required to at least 'pass' (grade 4.0 or better) each grading element
for passing the course.
"Alle Prüfungselemente müssen mindestens
bestanden sein."
Required Course Registration until Apr. 09, '20, 11:00 am
A successful registration for the examination requires
(1) an MTM-Master-Account [Additional Privacy Policy],
(2) online registration HERE [Additional Privacy Policy] for THIS course, AND
(3) a signed application form in our mailbox, Pohligstr.1, 50969 Cologne
On Apr. 09, '20, we will forward the participant list to KLIPS / WiSo-PA, which will allow you (only those registered for the course) to register for the examination. After that you can and must register for the examination by April 19, '20. We will send those of you registered a reminding eMail to your sMail account.
Notwendige Veranstaltungsanmeldung bis 09. Apr. '20, 11:00 Uhr
Eine erfolgreiche Anmeldung erfordert
(1) einen MTM-Master-Account [Zusätzliche Datenschutzbestimmungen],
(2) Online-Anmeldung [Zusätzliche Datenschutzbestimmungen] für die Veranstaltung
(3) unterschriebenes Anmeldeformular in unserem Briefkasten, Pohligstr.1, 50969 Köln.
Am 09. Apr. '20 leiten wir die Teilnehmerliste an KLIPS / WiSo-PA. Daraufhin können und müssen Sie sich selbst bis zum 19. April '20 für die Prüfung anmelden. Wir werden den für die Veranstaltung Angemeldeten eine Erinnerungsmail an ihren sMail Account senden.
Required Exam Registration until April 19, '20 on KLIPS / Notwendige Prüfungsanmeldung bis 19. April '20 auf KLIPS (only for those who registered in time for participating in the course).
© Department of Media and Technology Management